Austin, Texas

I help givers fly.

Former intelligence analyst. Six-time founder. Fortune 500 consultant. Rhetoric coach.

Classical rhetoric meets brain science. Practitioner, not just an advisor.

6

Companies
Founded

200+

Products
Shipped

$35M+

Revenue
Generated

Isaiah McPeak, six-time founder and executive coach based in Austin, Texas

Founded · Co-Founded · Led

Caliburn Technologies
Pinwheel
Skribe
Green Pants Studio
Vendidit
NXTBoard
Next Up Leader

The Story

I've played every role.

Isaiah McPeak sketching a product strategy on a whiteboard

I grew up as the second son of a career soldier. Ten homes. Most US states. Thirteen European countries. Homeschooled. National champion debater. Trumpet player trained at the Peabody Conservatory level.

After studying Strategic Intelligence at Patrick Henry College, I spent my early career as an intelligence analyst, authoring country handbooks for the Department of Defense and building a Homeland Security division from scratch, winning bids worth $30M+.

Then I went to startups. Six organizations founded or co-founded. Two hundred digital products designed and shipped. $35M+ personally sold in services and software. Teams built from zero to fifty since age twenty-three. Four startups taken from pre-seed through growth stage ($6M raised across five rounds).

Along the way: ten national public speaking champions coached. 2,500 students taught in rhetoric and debate. 150+ consulting engagements with Fortune 500s. A book published on persuasion.

My superpower is translating complex business formulas into simple, actionable items. I synthesize on the fly and see ahead things that others don't.

“Extract fact from the vapor of nuance.”

Philosophy

Classical rhetoric meets brain science meets you.

I don't teach theory. I teach from having done. Every framework I coach has been tested in boardrooms, pitch meetings, sales calls, and startup war rooms.

Rhetoric is a skill, not a talent

Two thousand years of rhetorical tradition (from Aristotle’s proofs to the five canons) distilled into frameworks you can practice. Not motivation. Mechanics.

Brain science makes it stick

How people actually process, decide, and remember. Behavioral design principles applied to communication, product, and sales. Emotional ROI isn’t soft; it’s strategic.

Practice in a dojo, not a lecture hall

We roleplay. Not information transfer, but active repetition under pressure. The training program I wish I’d had. Concrete sub-skills, practiced until they’re instinct.

Time-bound. No infinite coaching.

We are trying to achieve X by Y. Every engagement has a clear target and a defined end. I’m not building dependency. I’m building capability.

Isaiah McPeak presenting 'How we cut a Product Team's costs 31% and Improved Quality, Speed, and Happiness' at Regional Scrum Gathering in Dhaka, Bangladesh

Regional Scrum Gathering, Dhaka

What I Do

Three lanes. One throughline.

Elevating transactional conversations to strategic. Helping founders build things that matter. Teaching from scar tissue.

Isaiah McPeak leading a product team session at the Green Pants Studio office in Dhaka, Bangladesh

Leading a team session in Dhaka

Proudly led in Austin, executed in Bangladesh

01

150+

Fortune 500 Engagements

Consulting & Advisory

For executives and founders who need an operator’s perspective

Product strategy. Go-to-market. Startup turnarounds. Fundraising. 150+ consulting engagements with Fortune 500s.

Product StrategyGo-to-MarketTurnaround AdvisoryFundraisingOKRs & Metrics
02

2,500+

Professionals Coached

Coaching & Training

For high-stakes moments that define careers and companies

High-stakes presentations. Sales conversations. Executive communication. Concrete sub-skills practiced until they’re instinct.

Presentation PrepSales ElevationExecutive CommsVC Pitch CoachingC-Suite Readiness
03

200+

Products Shipped

Building Products

From kitchen-table ideas to venture-backed products

SaaS, mobile, marketplace. Right-staged tech decisions with brain science and behavioral design baked in.

Product DesignTeam BuildingMVP to GrowthCross-Cultural OpsBehavioral Design

By The Numbers

Results, not resumes.

Building

0+

Organizations Founded

0+

Digital Products Shipped

$0M+

Services & Software Sold

$0M

Raised Across 5 Rounds

Leading

0+

Executives Consulted

0+

Fortune 500 Engagements

0+

Students Taught

0

National Champions Coached

Career

Two decades of building.

From intelligence analysis to startups to Fortune 500 consulting. Every role shaped the next.

  1. Director of Operations Caliburn Technologies

    The cybersecure OS for robotics and autonomous systems. Deployed aboard Navy warships. Leading operations, investor relations, and internal communications in the $45B+ autonomous systems market.

  2. Sales Conversations Coach Next Up Leader

    The training program I wish I’d had. Breaking down soft skills into concrete sub-parts and practicing them in a dojo. Classical rhetoric meets brain science meets you.

  3. Agency Owner & CPO Green Pants Studio

    Delightful software that makes money. Brain science and behavioral design. 200+ products shipped. Proudly led in Austin, executed in Dhaka, Bangladesh.

  4. Chief Product Officer Vendidit

    Marketplace platform for reverse logistics. Co-founded by John Paul DeJoria (Paul Mitchell / Patrón). Featured on CBS News.

  5. Co-Founder & COO Pinwheel

    The all-tool/no-toy smartphone for kids. Hired 95% of the team. $1M revenue in 9 months. Built a therapist council.

  6. Co-Founder & Head of Product Skribe

    Perfecting Zoom deposition. Kitchen-table idea to venture-backed prototype. $5.4M customer waitlist. $1.3M angel funding raised.

  7. Turnaround CEO NXTBoard

    Right-sized burn from $400K/mo to $65K/mo. Improved velocity, quality, and happiness by 35–250%. Gained 2% market penetration in one year.

  8. CEO & Co-Founder statUP

    Skill tracking for youth sports. Kitchen-table idea to 30,000 users. Secured backing from US soccer legend Landon Donovan.

  9. First Employee → Director 9Lenses

    First employee of this tech startup. Grew to consulting GE, HP, CSC. CEB’s 2015 strategy case study of the year. 150+ Fortune 500 consulting engagements.

  10. Deputy Program Manager Best Value Technology (DHS)

    Built a Homeland Security division from scratch. Lead proposal writer, winning bids worth $30M+. Managed biodefense and executive support contracts.

  11. CEO & Co-Founder Ethos Debate Publications

    Taught 2,500+ students across 150+ events reaching Singapore. Published a book. Written 150,000+ words. Co-founded at age nineteen.

Ventures

Built, not just advised.

Six organizations founded or co-founded. From kitchen-table ideas to venture-backed products to Navy warships.

Current

Caliburn Technologies

The cybersecure OS for autonomous systems

Director of Operations · 2025 – Present

Deployed aboard Navy warships

Exited

Pinwheel

Co-Founder / COO · 2020 – 2021

$1M revenue in 9 months

Exited

Skribe

Co-Founder / Head of Product · 2021 – 2022

$1.3M raised, $5.4M waitlist

Completed

Green Pants Studio

Agency Owner / CPO · 2018 – 2026

200+ products shipped

statUPCompleted

statUP

CEO / Co-Founder · 2015 – 2018

30,000 users, Landon Donovan backed

Ethos DebateCompleted

Ethos Debate

CEO / Co-Founder · 2005 – 2017

2,500+ students, book published

Thinking & Writing

150,000+ words published.

Book co-author. Podcast host. CEOWORLD columnist. I write about what I practice — rhetoric, leadership, startups, and the art of communication.

Book

Upside Down Debate: A Deeper Why to Persuasion

Co-authored

Selected Articles

CEOWORLD

Three of the Biggest Hurdles That Emergent Executives Face

Opinion Column
CEOWORLD

Out-of-touch Leadership

Leadership Series
LinkedIn

Our Kids Need a New Bargain with Technology

May 2021
LinkedIn

How to Turn Your Pitch into a Storyline

Feb 2019
LinkedIn

The Six Best Questions for Confusing Meetings

Article
Guest Post

8 Types of Proof: Aristotle’s Classical Rhetoric Tradition

Ethos Debate

In His Words

Early-stage sales are about precision, not bravado. Every ounce of the sale that’s based on personality, concession, manipulation, discount, and anything other than the cold, hard value will prevent the sales engine from ever starting.

On Sales

Execution IS strategy. Compounding rapid decisions always outperforms committee strategy.

On Leadership

Complexity skills are the future. Debate training is the number one activity I know of to cultivate those skills.

On Debate

Give more than you receive is a moral value, an effective way to do business, and an alternative to capitalism that works.

On Values

Proof

What people say.

16 recommendations from colleagues, clients, and team members.

1/16

Isaiah truly is one-of-a-kind. His innate ability to jump into any situation and find the best path forward (in record time) continues to awe and amaze me. He radiates a special type of confidence that spreads infectiously to others. Whether it's product, design, sales, strategy, or communication he can master it all. I credit my core philosophy of product management and my continued growth in my career to Isaiah's mentorship.

Stephanie ValleLead Product Manager Senior II, Battle.net Platform, Blizzard Entertainment

Stay Connected

Ideas worth practicing.

Occasional essays on rhetoric, leadership, startups, and the art of communication. No fluff. No spam. Written by a practitioner.

No spam. Unsubscribe anytime. Your email stays private.

Work With Me

Let's work together.

Time-bound. Goal-oriented. No infinite coaching. Classical rhetoric meets brain science — as practical skills you can use tomorrow.

Student

$125/hr

Workshops at $1,000/day

For students and early-career professionals

Professional

$300/hr

Tech, business, consulting

For executives, founders, and sales leaders

Workshop

$2,200/day

+ travel

For teams and organizations

Send a Message

Other Ways to Connect

Typical response time: Within 1–2 business days. For urgent matters, mention “time-sensitive” in your subject line.