In-Depth Articles
A Neuroscience Model For Marketing
In this post, I’ll lead you by example through a neuroscience model that can immediately improve any marketing project, brand, or email you’ve got in the works. I can’t stand pure theoretical, so I will work through a real marketing and neuroscience case I have...
Practices – How A Growth Coach Communicates Tech Products
Why isn’t this called mental hacks? Today I feel like “hack” is a bad word because of all that it implies. Much suffering comes from a mentality of hacks and shortcuts, so you have to keep reading the whole word 😉 neuroscience. Neuroscience, neuroscience,...
Structuring a Growth Coach Arrangement (if you do; which you probably shouldn’t)
Business and Coaching Startups that build tools for startups. Something has always felt wrong about that, to me. I know it’s a real market, but it just seems so ironic. Business coaching seems the same way. “Hi, I’m a business coach. My business is to coach your...
Navigating Fundraising Advice for Startups
In an emergency fundraising period this fall, I led an effort that resulted in three seed-state term sheets. In two weeks. Having completed several rounds of funding in the past few years—with my own company, at a turnaround, as 1st employee from pre-seed through...
ISAIAH MCPEAK
Family tech, neuroscience, communication, product management, growth
A synthesizer of neuroscience, classical rhetoric, philosophy, 5,000+ hours at whiteboards, high stakes presentations, Fortune 10 consulting, and startup growth.
