In this post, I’ll lead you by example through a neuroscience model that can immediately improve any marketing project, brand, or email you’ve got in the works. I can’t stand pure theoretical, so I will work through a real marketing and neuroscience case I have right now as we go through. Maybe something useful will … Read more
Why isn’t this called mental hacks? Today I feel like “hack” is a bad word because of all that it implies. Much suffering comes from a mentality of hacks and shortcuts, so you have to keep reading the whole word 😉 neuroscience. Neuroscience, neuroscience, neuroscience. These practices are good for the brain, and proceed from … Read more
Business and Coaching Startups that build tools for startups. Something has always felt wrong about that, to me. I know it’s a real market, but it just seems so ironic. Business coaching seems the same way. “Hi, I’m a business coach. My business is to coach your business. Without the skin in the game that … Read more
In an emergency fundraising period this fall, I led an effort that resulted in three seed-state term sheets. In two weeks. Having completed several rounds of funding in the past few years—with my own company, at a turnaround, as 1st employee from pre-seed through Series A, and as a hired CEO—I have learned a thing … Read more