Designing web pages

I always use paper first. Boxes, arrows, words, crumpled up copies thrown at the trash can.

The most important questions to ask: what are my goals for this page? You’ll quickly tell that you have too many, they conflict, they’re asks that aren’t earned by the page… get it down to reasonable goals based on the stage of the relationship.

Those become your CTAs on the page.

Build design to match.

It’s always less than you think.


More Posts

Opinionated but Influencable

I believe great leaders are passionate. With that comes declarative statements and strong words. I’ve also learned the best leaders are amazing listeners. And they

Scroll to Top