Designing web pages
22 May, 2020

I always use paper first. Boxes, arrows, words, crumpled up copies thrown at the trash can.

The most important questions to ask: what are my goals for this page? You’ll quickly tell that you have too many, they conflict, they’re asks that aren’t earned by the page… get it down to reasonable goals based on the stage of the relationship.

Those become your CTAs on the page.

Build design to match.

It’s always less than you think.

Share with your network:

More to explore


Cadence allows people to walk beside you. Cadence is the alternative to control: the more people you add, the better you need to be at it, so you don’t have to build control. It’s the opportunity to keep joy and ownership at the core of a business.

read more

On Clarity

“I thought I was clear” is something an authority figure will say pretty frequently. What I’ve noticed is that usually the leader/parent is clear on importance, not on action. “I’ve been talking about this…” doesn’t...

read more

Selling to the wrong customer profile

As soon as you suspect that you didn’t make what you have for the person you’re talking to, you need to let them know. Based on what I’m hearing, I actually don’t think we designed this for you…Here are the reasons you probably...

read more


Family tech, neuroscience, communication, product management, growth

A synthesizer of neuroscience, classical rhetoric, philosophy, 5,000+ hours at whiteboards, high stakes presentations, Fortune 10 consulting, and startup growth.

Copyright © 2020 Isaiah McPeak