I always use paper first. Boxes, arrows, words, crumpled up copies thrown at the trash can.
The most important questions to ask: what are my goals for this page? You’ll quickly tell that you have too many, they conflict, they’re asks that aren’t earned by the page… get it down to reasonable goals based on the stage of the relationship.
Those become your CTAs on the page.
Build design to match.
It’s always less than you think.
Imagine you’re at a roulette table with 100 chips. You’ve heard of this happening before but never imagined it would happen to you… the dealer
It’s that new years season. I’m seeing all the stacks of books and book count posts. It got me starting to count all the books
Another post for “emergent tech professionals” on this list. Executives often express inputs as their desire. Inputs like “make an app,” or “do this,” and
