When making a list of options to choose from, don’t forget these ones:
- Find more options
- Find someone who can see more options
- Trigger the good enough-est option now, because more better options from waiting may let the problem win
So the key question when looking for more options is this: how long are you willing to search before making a decision?
Don’t leave a “let’s explore this further” decision hanging without a “by when” decision or you’ll too often have just chosen nothing.