Look for more options is an option

When making a list of options to choose from, don’t forget these ones:

  • Find more options
  • Find someone who can see more options
  • Trigger the good enough-est option now, because more better options from waiting may let the problem win

So the key question when looking for more options is this: how long are you willing to search before making a decision?

Don’t leave a “let’s explore this further” decision hanging without a “by when” decision or you’ll too often have just chosen nothing.


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