Molecules of Trust
8 Jul, 2020

(Why we’re talking about trust this week, and part 1, atoms of trust)

Molecules for those who want to build trust:

  • High quality supporting materials. Whether professional design or in-depth research, the materials supporting our point build trust.
  • Taking up a case. There’s a massive difference between “someone will get back to you” and “I’ll make sure this is resolved.”
  • Names of things. Whether having the name.com of your domain instead of something weird like name.agency, or merely being able to name your theory (e.g. “Inbound Marketing” vs. “the kind of marketing that isn’t based on interruptions,” yay for Hubspot), you earn trust with names and labels.
  • Counts of things. Consider the difference between “here’s something to consider about this” and “here’s one of the only four things that must ever be considered about this.” When you know the total number of concepts (number of economic indicators, number of competitors, number of ways you could do the thing…) you earn trust because they know a potential followup is “tell me about the others.”

Share with your network:

More to explore

Delegating Genius

I just learned this from one Jared Montz, a genius (and former pro MLS player, YouTube star, franchise owner, CEO). It’s that sometimes coaching/teaching moments with your team work better from an outside voice, even when you have what’s needed. So...

read more

Living through articles, TV, and other voices

I think the temptation is this: the draw to be part of something bigger. It’s not different than becoming superhuman in a video game. Living your own mundane, right in front of you, life is just land grandiose on first blush. But it’s not...

read more

How to silence the loudest voices

We’re polarized by loud voices. It’s like having angry newscasters in your head. You can silence them. Here’s how: don’t listen to them. It’ll take “they” from “over there” to right in front of you. When...

read more

ISAIAH MCPEAK

Family tech, neuroscience, communication, product management, growth

A synthesizer of neuroscience, classical rhetoric, philosophy, 5,000+ hours at whiteboards, high stakes presentations, Fortune 10 consulting, and startup growth.

Copyright © 2020 Isaiah McPeak