On tails and dog-wagging

  • The process shouldn’t wag the goal
  • The authority shouldn’t wag the goal
  • The chain of command shouldn’t wag the goal
  • The “hard work” someone has put in shouldn’t wag the goal
  • The CEO shouldn’t wag the goal
  • The investors shouldn’t wag the goal
  • The crisis shouldn’t wag the goal
  • The secondary cause shouldn’t wag the goal

It’s pretty important to be good at goalsetting if you want to have a dog.

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