One of the ways startups die: non-staged advice
27 Apr, 2020

It’s irresponsible for a software company to charge a first-time founder $100 to “develop an app,” when they haven’t even validated their market or built any web application or considered a responsive web design. It costs 4-6x to change an app because of the extra layers, and early-stage startups are always learning.

It’s irresponsible for a marketing agency to recommend a $20k wordpress site, complete with multiple PSD designs and maybe the $20k “branding” addon, plus a $12k subscription to Hubspot for marketing automation… when they don’t even know what they are marketing yet. And aren’t funded or barely funded.

I could go on, and perhaps will sometime.

I really enjoy giving relief to first-time founders from all the “supposed to do’s” they’re being told. I firmly believe many startups fail because they’re doing 5-10 “supposed to do’s” that are off-stage for where they’re at.

Share with your network:

More to explore

Form following function

When form leads: Re-architected processes with no throughputEndless meetingsDebate about the right “way” is abstracted from what flows through1x results, especially in “agile” over-measured creative production When form leads: Innovation in...

read more

Delegating Genius

I just learned this from one Jared Montz, a genius (and former pro MLS player, YouTube star, franchise owner, CEO). It’s that sometimes coaching/teaching moments with your team work better from an outside voice, even when you have what’s needed. So...

read more

Living through articles, TV, and other voices

I think the temptation is this: the draw to be part of something bigger. It’s not different than becoming superhuman in a video game. Living your own mundane, right in front of you, life is just land grandiose on first blush. But it’s not...

read more


Family tech, neuroscience, communication, product management, growth

A synthesizer of neuroscience, classical rhetoric, philosophy, 5,000+ hours at whiteboards, high stakes presentations, Fortune 10 consulting, and startup growth.

Copyright © 2020 Isaiah McPeak