One of the ways startups die: non-staged advice
27 Apr, 2020

It’s irresponsible for a software company to charge a first-time founder $100 to “develop an app,” when they haven’t even validated their market or built any web application or considered a responsive web design. It costs 4-6x to change an app because of the extra layers, and early-stage startups are always learning.

It’s irresponsible for a marketing agency to recommend a $20k wordpress site, complete with multiple PSD designs and maybe the $20k “branding” addon, plus a $12k subscription to Hubspot for marketing automation… when they don’t even know what they are marketing yet. And aren’t funded or barely funded.

I could go on, and perhaps will sometime.

I really enjoy giving relief to first-time founders from all the “supposed to do’s” they’re being told. I firmly believe many startups fail because they’re doing 5-10 “supposed to do’s” that are off-stage for where they’re at.

Share with your network:

More to explore

Cadence

Cadence allows people to walk beside you. Cadence is the alternative to control: the more people you add, the better you need to be at it, so you don’t have to build control. It’s the opportunity to keep joy and ownership at the core of a business.

read more

On Clarity

“I thought I was clear” is something an authority figure will say pretty frequently. What I’ve noticed is that usually the leader/parent is clear on importance, not on action. “I’ve been talking about this…” doesn’t...

read more

Selling to the wrong customer profile

As soon as you suspect that you didn’t make what you have for the person you’re talking to, you need to let them know. Based on what I’m hearing, I actually don’t think we designed this for you…Here are the reasons you probably...

read more

ISAIAH MCPEAK

Family tech, neuroscience, communication, product management, growth

A synthesizer of neuroscience, classical rhetoric, philosophy, 5,000+ hours at whiteboards, high stakes presentations, Fortune 10 consulting, and startup growth.

Copyright © 2020 Isaiah McPeak