Other bets that startups make with time
4 Jun, 2020

The bet for the startup is time, since a startup lacks money and is by definition going out of business. Time, speed, and creativity are its primary resources, though it also is spending its limited cash supply.

That’s why startup founders must be so judicious in their own use of time. It’s the resource they have to gamble with. And frankly, it’s probably why under-resourced startups with “just enough” funding seem to make the most sense. (There’s a rule of thumb that no matter how much you raise, it’s gone in 12-18 months.)

At Pinwheel, we bet the time of the last 8 days setting up an internship program INSTEAD of any growth activities, and managing a team this summer, is of greater value. If we can find the right people who are switched on, get it, and want to contribute to the next milestones: raising a million bucks or so, and getting a role here later. 

So the interns and startup are betting time, not money. The startup has a cliff (our runway), and the intern has an opportunity cost of everything else to do that summer.

(Shout out to Olivia for prompting this post)

Share with your network:

More to explore


Cadence allows people to walk beside you. Cadence is the alternative to control: the more people you add, the better you need to be at it, so you don’t have to build control. It’s the opportunity to keep joy and ownership at the core of a business.

read more

On Clarity

“I thought I was clear” is something an authority figure will say pretty frequently. What I’ve noticed is that usually the leader/parent is clear on importance, not on action. “I’ve been talking about this…” doesn’t...

read more

Selling to the wrong customer profile

As soon as you suspect that you didn’t make what you have for the person you’re talking to, you need to let them know. Based on what I’m hearing, I actually don’t think we designed this for you…Here are the reasons you probably...

read more


Family tech, neuroscience, communication, product management, growth

A synthesizer of neuroscience, classical rhetoric, philosophy, 5,000+ hours at whiteboards, high stakes presentations, Fortune 10 consulting, and startup growth.

Copyright © 2020 Isaiah McPeak