Plots vs. Persons
2 Jul, 2020

Consider which pitch you’d rather explore by reading the book or watching the movie:

  • “Someone is kidnapped and dropped into a Brazillian civilization that has never been contacted by outsiders”
  • “How a person just like you transformed during a bizarre set of circumstances”

The first one is all plot and setting, the second one is all character with literally zero information about the plot and setting. Obviously these are improved when combined:

  • “How an average American transforms when dropped with nothing into a never-before-contacted Brazillian tribe”

A story without a character is simply a plot. Develop the who before you develop the storyline.

Can be used for all pitches, presentations, demos, and so on, like this:

  • WHO am I speaking to? Investor, company, secretary, executive, etc.
  • What are THEY like?
  • How does MY PLOT (pitch, demo, etc) relate?
  • Invite them on a journey as persons instead of inflicting your plot upon them.

Share with your network:

More to explore

Turning molehills into mountains

When someone in another department brings you an issue it’s best to: Resolve the issue, of course. And be the one to search for whether that issue is systemic or a one-off. And communicate back to those affected the results of your finding.And create a project...

read more

Let’s renegotiate

Many people fear that word “negotiate.” Because it means “someone trying to take something from me and me trying to keep that from happening.” That’s not negotiation! Negotiation is more like two people finding value by exploring the said...

read more

Will this work? For which clients…

I just helped someone with a huge barrage of pricing questions. Here’s what I found the answers kept boiling down to: When you lock in on a pricing strategy you lock in on a client type. Is your product or service perfect for the discount-hunter, the...

read more

ISAIAH MCPEAK

Family tech, neuroscience, communication, product management, growth

A synthesizer of neuroscience, classical rhetoric, philosophy, 5,000+ hours at whiteboards, high stakes presentations, Fortune 10 consulting, and startup growth.

Copyright © 2020 Isaiah McPeak