Trying to start up by making money on other start ups is a dangerous pitfall. I think there’s ample room to make equity off of startups, because that’s what they have.
I’m watching some friends and connections try over and over again to sell their service, coaching, overseas team, and more to startups. But early-stage startups don’t have cash. But cash isn’t the only form of value! The better opportunity is to get on the cap table!