Selling to the wrong customer profile
12 Oct, 2020

As soon as you suspect that you didn’t make what you have for the person you’re talking to, you need to let them know.

  • Based on what I’m hearing, I actually don’t think we designed this for you…
  • Here are the reasons you probably won’t like our product/service…

If they’re right, they’ll start arguing their own way into the product (showing you that they actually may be an ideal client). If they’re not the right customer, then they’ll still champion your brand to others for the generosity shown by helping them find the real value they want.

Share with your network:

More to explore

Cadence

Cadence allows people to walk beside you. Cadence is the alternative to control: the more people you add, the better you need to be at it, so you don’t have to build control. It’s the opportunity to keep joy and ownership at the core of a business.

read more

On Clarity

“I thought I was clear” is something an authority figure will say pretty frequently. What I’ve noticed is that usually the leader/parent is clear on importance, not on action. “I’ve been talking about this…” doesn’t...

read more

Non-Sequitur is the best response to politics at work

This week I was coaching “brain science of dropping guard: acing your toughest customer service conversations” in a workshop at a fancy golf resort, working with the golf pro staff mostly. As you can imagine, they have to be on their toes. Politics is a...

read more

ISAIAH MCPEAK

Family tech, neuroscience, communication, product management, growth

A synthesizer of neuroscience, classical rhetoric, philosophy, 5,000+ hours at whiteboards, high stakes presentations, Fortune 10 consulting, and startup growth.

Copyright © 2020 Isaiah McPeak