Selling to the wrong customer profile

As soon as you suspect that you didn’t make what you have for the person you’re talking to, you need to let them know.

  • Based on what I’m hearing, I actually don’t think we designed this for you…
  • Here are the reasons you probably won’t like our product/service…

If they’re right, they’ll start arguing their own way into the product (showing you that they actually may be an ideal client). If they’re not the right customer, then they’ll still champion your brand to others for the generosity shown by helping them find the real value they want.

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