Which Describes You?
What Is Growth Coaching?
Who is Coaching For?
The right advice at the wrong stage will kill your startup. Growth coaching is for founders who need a veteran founder that didn’t go to Harvard and isn’t an over-the-top sales or public speaker type: a regular person who can show the exact next steps for your business and call BS on hope as a strategy. There’s a way to win without winning the startup lottery. Growth coaching is for people willing to stack up the small wins that lead to a big one.
How to Start Marketing in Two Days
Marketing isn’t “arts and crafts.” It’s the founder stating the value proposition clearly in front of the right target market until heads nod, predictably, then building a small machine around it. You can launch marketing in two days.
How to Close Your First Deals
Only founders should close the first deals. There’s an approach to relational selling backed by brain science and real results (from startups to Fortune 500s) that I teach, and it’s not douchy like the Challenger Sale. Empathy, Curiosity, Insight are the three gates of trust and you walk through them with a conversation plan that’s *going somewhere.* I’ll show you the way in an hour and help you with your first deals, sales emails, and more if you need.
Equity and Structure Arrangements that Make Sense
(This is not legal advice) YOU DON’T NEED AN ATTORNEY for most things early on. I know several tried, true, and legal ways to structure things on the one hand, and will not let you give away too much of your company on the other. Get real clear on stages, investment structures, co-founders, dynamic equity, and incentives, while avoiding rookie mistakes (forgetting vesting anyone?).
Show Up Like an Executive: VCs, BizDev, and Power Plays
I’ve gone head to head vs. McKinsey consultants (and won) and done business with all levels, raised millions, sold millions, and negotiated millions (and lesser deals too!). I follow “Never Split the Difference” negotiation approaches that don’t feel icky and teach you exactly how to show up as a thinking partner with something valuable to offer, not a peddler hoping the demo attracts the sale.
Project-Based Hiring, Interviews, and Overseas Work
From mismanaged teams in India to overpaid execs in the C-Suite, I’ve seen a lot of crazy stuff in startup land. Enough to know that you’ll be swindled by people who don’t even know they’re swindling you, because they don’t know your stage and aren’t disciplined enough to tell you what you REALLY need. I’ll help you navigate the gig economy and overseas vs. local development, plus build your team when it’s time (I’ve built teams from 0-50+ three times over and smaller ones much more than that!).
Straightforward Operations on (Mostly) Free Tools
Tools don’t solve startup problems. You don’t need Hubspot, Salesforce, Asana, Jira, or paid Slack until you’ve got 15 people. Don’t invest a bunch of time into processes that *you can’t possibly know* you’ll need or not. I’ll help you use free tools like Miro, Whimsical, Trello, and WordPress when you need, plus help with choosing the right small bets that may give you lift.
About Me: I Start Things.
I’ve been on the first team of 4 winning businesses: statUP.com, 9Lenses.com, ethosdebate.com, Pinwheel.com.
…and several organizations: fpbb.org, vinylvoicesband.com, Nathan Hale Center for Intelligence Studies, multiple speech and debate clubs.
…and led two turnarounds for high-powered CEOs: Towny.com and NXTBoard.
And I’m into learning new things with my friends, kids, or alone. Voice lessons, poker, mountain biking, reading EVERYTHING, brain science, wellness/therapy, design skills, trumpet, piano, art, you name it. I collect frameworks.
And I wrote some books. One is published, three aren’t yet because I’m horrible at editing my own writing 😉
I’ve consulted or coached Fortune 10 C-Suite execs, dozens of medium and small business CEOs, and still more startups and merchants. Been flown around by GE executives, embedded as a consultant at Raytheon, and walked the streets of Waco working with founders of shops.
All that I do comes from the same source. As an intelligence analyst, classical liberal arts junky, rhetorician, reader, and brain science nerd, I’ve found that synthesis is my gift and actionability is my strength.
I’d love to lend that strength to you.
I believe in you as a coach. Through osmosis and occasional direct coaching moments at statUP you turned me into an extrovert who communicates like an introvert. This has helped me create better alignment in my teams with a focus on getting everyone to the same shared assumption.
“Isaiah McPeak not only does a great job at quickly identifying where he can help, he is one of the quickest professionals I have ever met at then jumping in and making a difference. And even though he moves so quickly, he somehow figures out a way to be inclusive with all of the team members so that they are completely included in the identification and solve for the business issues identified. Transformation is tough, but it is made easier when you have people like Isaiah being part of the process.”
You were very instrumental in getting ready us ready for our conversation with Bumble. Speaking of, the meeting went great! The conversation flowed and went back forth. [Name removed] is definitely a champion for us and we will be sending her and Sarah (Bumble’s COO) our proposal by the end of next week. We look forward to keeping you updated with how and where it goes.