The beautiful game
18 May, 2021

Why is soccer beautiful? It’s a romantic sport because it’s a combination of skill/technique with flowing intuition and artistry. One thing that sets it apart from American football: any player could show up at any part of the field to execute any move at any time.

I find it inspirational when thinking about 21st Century creative work. Do you want to hire the specialist Wide Receiver (and have to come up with all the plays)? Or do you want people with aptitude, attitude, grit, and flexibility who can adjust to the changing landscape?

Maybe start by changing your business sports analogies to beautiful games instead of specialist games. Hockey, lacrosse, soccer.

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ISAIAH MCPEAK

Family tech, neuroscience, communication, product management, growth

A synthesizer of neuroscience, classical rhetoric, philosophy, 5,000+ hours at whiteboards, high stakes presentations, Fortune 10 consulting, and startup growth.

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