Want to see something crazy? New role for me…
20 May, 2020

I took on a new role yesterday: marketing. Or, as I like to call it, growth. (Because growth marketing is so different from brand marketing—it’s not arts and crafts, it’s getting people to fall in love with your product and becoming raving fans as the primary feedback loop to product build).

How I’m going about it:

  1. Determine who to try and target as most likely valuable audiences. Hypotheses: 1. Affluent mothers who are intentionally raising free-range children or buy into therapy language. 2. Tech dads who don’t babysit because they’re fathers. 3. Divorcees managing split-home contacting from their children.
  2. Figure out where these people may be reached. They don’t necessarily congregate, but hopefully do (for our efficiency!) in some places. Are tech dads really on Instagram and FB? Probably not so much. What magazine to divorcees read? I’ve never seen “split-home magazine” on display on a coffee table 😉
  3. Figure out who these people trust in those places. Earn their trust and create a value proposition with them.

Okay. That’s not going to be easy.

Now here’s something crazy… This is a picture of my marketing tech stack. (You’ll have to click the email link to see it)

Share with your network:

More to explore

Will this work? For which clients…

I just helped someone with a huge barrage of pricing questions. Here’s what I found the answers kept boiling down to: When you lock in on a pricing strategy you lock in on a client type. Is your product or service perfect for the discount-hunter, the...

read more

Macros and Micros

Don’t let the micros distract you from the macro. Don’t let the macro excuse the micro. Do plan the micros to fuel the macros. Do set the macros before the micros. Don’t make every conversation about the macros after the macro has been decided. Do...

read more

The beautiful game

Why is soccer beautiful? It’s a romantic sport because it’s a combination of skill/technique with flowing intuition and artistry. One thing that sets it apart from American football: any player could show up at any part of the field to execute any move at...

read more


Family tech, neuroscience, communication, product management, growth

A synthesizer of neuroscience, classical rhetoric, philosophy, 5,000+ hours at whiteboards, high stakes presentations, Fortune 10 consulting, and startup growth.

Copyright © 2020 Isaiah McPeak