Want to see something crazy? New role for me…
20 May, 2020

I took on a new role yesterday: marketing. Or, as I like to call it, growth. (Because growth marketing is so different from brand marketing—it’s not arts and crafts, it’s getting people to fall in love with your product and becoming raving fans as the primary feedback loop to product build).

How I’m going about it:

  1. Determine who to try and target as most likely valuable audiences. Hypotheses: 1. Affluent mothers who are intentionally raising free-range children or buy into therapy language. 2. Tech dads who don’t babysit because they’re fathers. 3. Divorcees managing split-home contacting from their children.
  2. Figure out where these people may be reached. They don’t necessarily congregate, but hopefully do (for our efficiency!) in some places. Are tech dads really on Instagram and FB? Probably not so much. What magazine to divorcees read? I’ve never seen “split-home magazine” on display on a coffee table 😉
  3. Figure out who these people trust in those places. Earn their trust and create a value proposition with them.

Okay. That’s not going to be easy.

Now here’s something crazy… This is a picture of my marketing tech stack. (You’ll have to click the email link to see it)

Share with your network:

More to explore

Cadence

Cadence allows people to walk beside you. Cadence is the alternative to control: the more people you add, the better you need to be at it, so you don’t have to build control. It’s the opportunity to keep joy and ownership at the core of a business.

read more

On Clarity

“I thought I was clear” is something an authority figure will say pretty frequently. What I’ve noticed is that usually the leader/parent is clear on importance, not on action. “I’ve been talking about this…” doesn’t...

read more

Selling to the wrong customer profile

As soon as you suspect that you didn’t make what you have for the person you’re talking to, you need to let them know. Based on what I’m hearing, I actually don’t think we designed this for you…Here are the reasons you probably...

read more

ISAIAH MCPEAK

Family tech, neuroscience, communication, product management, growth

A synthesizer of neuroscience, classical rhetoric, philosophy, 5,000+ hours at whiteboards, high stakes presentations, Fortune 10 consulting, and startup growth.

Copyright © 2020 Isaiah McPeak