I help people do the next true thing.

Extracting fact from the vapor of nuance.

After studying Strategic Intelligence at Patrick Henry College, my first professional training was intelligence analysis: country handbooks for the Department of Defense and a Homeland Security division built from scratch, including lead proposal work on $30M+ in won bids.

The job teaches a permanent habit: assume the picture is incomplete, separate signal from pattern, and write your judgment with calibrated probability instead of confident pronouncement. That habit shows up in every room I work in now.

200+ engagements. The room is the constant.

At 9Lenses I went from first employee to director, consulting inside HP, GE, Raytheon, and a long list of Fortune 500 strategy and operations groups. 150+ engagements, a Corporate Executive Board case study of the year, and a talk at the Chief Strategy Officer Summit.

Across rooms with very different surface problems, the bottleneck was almost always the same: the organization knew what to do, and could not name, arrange, or align around it. That is a human-skills problem, not a strategy problem.

Kitchen table to venture-backed, and back.

Six organizations founded or co-founded, two hundred digital products designed and shipped, and $35M+ personally sold in services and software. Roles include founder and CEO (statUP, Ethos Debate), turnaround CEO (NXTBoard), co-founder and COO (Pinwheel), co-founder and head of product (Skribe), agency owner and chief product officer (Green Pants Studio), and chief product officer at an investor-backed marketplace.

Some exited. Some closed. All of them taught the same lesson under different conditions: business greatness is the courage to do things simply.

2,500+ students. 10 national champions. Twenty years.

I have been a volunteer debate coach since 2005. Co-founded Ethos Debate at nineteen. Co-authored a book on persuasion. Trained hundreds of teenagers in the classical canons of rhetoric and watched ten of them win national speaking and debate championships.

Debate is the closest thing I have found to a real practice environment for human skills. Structured argument under pressure, with peers who will not let you off the hook, builds critical thinking, communication, and complex problem-solving the way almost no MBA program does. The Guild's dojo method comes directly from this lineage.

Workshops, cohorts, dojos, bands.

Next Up Leader, the Generalists Dojo, executive trainings, founder cohorts, sales kickoffs, debate programs, music ensembles, and now Generalist Guild itself. The pattern is consistent: design a small, high-feedback, peer-witnessed environment where people actually do the skill, not just hear about it.

The deepest insight from this work is that containers matter more than content. The right twelve people in the right ninety minutes will change more than the best book they will ever read.

Father, musician, follower of Yeshua outside the walls.

I grew up as the second son of a career soldier. Ten homes. Most US states. Thirteen European countries. Homeschooled. National champion debater. Trumpet player trained at the Peabody Conservatory level.

I am trying to build an integrated life where work, faith, family, music, mountain biking, service, and mastery are not separate selves. Not everything I touch turns to gold. But I want everything I touch to flow with life, fruitfully and with zest.