On tails and dog-wagging

• The process shouldn’t wag the goal
• The authority shouldn’t wag the goal
• The chain of command shouldn’t wag the goal
• The “hard work” someone has put in shouldn’t wag the goal
• The CEO shouldn’t wag the goal
• The investors shouldn’t wag the goal
• The crisis shouldn’t wag the goal
• The secondary cause shouldn’t wag the goal

It’s pretty important to be good at goalsetting if you want to have a dog.